Hello from the other side
Hi! My name is Leah. Thanks for visiting here.
I took this picture above, on Aug 16, 2022, in one of the trails in Saalbach, Austria, 18 kilometers hike with outstanding landscapes. Great view, isn't it? I feel very fortunate to be able to go there especially after covid. I think we all learned a lesson in the last few years... not to take things for granted and maybe one more important lesson to seek for opportunities.
So before I talk about my UX and product experience, I just want to say that I LOVE hiking and traveling as you can see. Someone once said to me "Outdoor is your momentum" and UX of course :) and he was right.
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I also like art, drawing, sketching, photography and... walking.
I walk everyday and this is the best thing I do for myself and also for those who surround me.
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I LOVE working with nice people. I think it's one of the most important things at work. Now let's talk Product and UX.
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UX Product Design
Product Designer Lead
EXLIBRIS CAMPUSM
• Conduct user research across universities and colleges
• Present the upcoming project to the team & receive feedback
• Create flows from wireframes to final designs
• Work closely with all stakeholders on projects
• Follow up project’s results and reiterate
• Host and lead UX webinars
Senior Product Designer
• Lead the partnership integration with Alibaba US Product & Design
• Conduct user research and buyers visits around the world
• Create lucid charts describing the user’s flows
• Research and data analysis
• Build wireframes of the entire project
• Define the UX of the feature
• Design and provide entire UI layouts end to end
• Handover the project to the dev team
• Go over the final developed features before production
• Work closely with the PM, frontend and backend developers
• Collaborate with the other team members on the different features
FREIGHTOS
UX Art Director
• Brainstorm and discuss new ideas for the DIY market
• Run surveys and define the needs of the consumers and plan accordingly
• Collect BI data and analyize it
• Plan project’s time line and divide it into different phases
• Present the upcoming project to the team & receive feedback
• Write the project’s stories: build wire frames & describe into details
• Specify product requirements with team
• Work closely with production team: Project manager, UX designer, developers, QA,BI
• Follow up project’s results and reiterate
• Reach company’s KPI goals
HOMETALK
Web Designer
• Played a key role in a team which directed all aspects of graphical user interface application development
• Diffuse user experience problems and apply graphical solutions that optimized the interest of the company & users
• Combine design theory and usability best practices
• Created multiple case layouts for focus group testing as well as analyzed internal and external testing
• Design email campaigns, landing pages and client portfolios
HERTZ & LIVEPERSON
Leah Friedberg CV