Hertz
Hertz is the world's most experienced car rental company with 11,500 rental stations in over 170 countries. Since 1965 Hertz has been operating in Israel, offering reliable and professional car rental services in the big cities, airports and various markets.
Overview
On car rental websites the average amount of time that users spend on the website is 4 minutes, and they see, on average, 3.87 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for hertz.com is 39.35%, meaning that 39.35% of visitors leave the website after viewing just one page. Hertz.com’s average visit duration is 4 minutes, its average pages per visit is 4.44, and its bounce rate is 39.35%.
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My role was to make visitors stay on the website as long as possible, starting from the homepage. Creating monthly special offers campaigns that carry the themes of the holidays and seasons. Redesigning the header and the right side menu.
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{ Seasonal special offers campaigns }
{ Seasonal special offers campaigns }
{ Seasonal special offers campaigns }
{ Seasonal special offers campaigns }
Car & Equipment page
The cars and equipment pages are the conversion pages. From these pages visitors select the car or heavy car equipment and start the renting process. The goal was to increase conversion and providing all the information regarding the car without asking the visitor gather more information on a different page
